Silkin Management Group’s various blog articles over the last week have been covering successful marketing and promotion ideas that our consultants have developed and used over the last 30 years.
Silkin Management Group clients are in many different health care professions including dentists, veterinarians, optometrists, podiatrists and chiropractors. Even with that variety of practice types, there are many generic marketing actions that will work with any office, with referrals at the top of any list. But there are also many profession specific marketing ideas that Silkin Management Group consultants use with each profession.
Yesterday’s blog went over some ideas that can be used in a dental practice. Today we’ll discuss some marketing concepts for a veterinary practice. If you’d like to access the Silkin Management Group blogs covering the generic marketing ideas, link to the following Silkin Management Group blog site and you’ll find the last of the three part series as well as links to the earlier articles: Marketing and Practice Ideas for Your Practice.
Successful Promotional Actions for a Veterinary Office:
- Vaccination clinics
- Alliances with groomers
- Alliances with SPCA
- Alliances with pet stores
- Start and run your own pet store – refer people to your practice from there.
- Talk to 4-H clubs
- Maintain an odor-free office
- Talk to Kennel clubs
- Place advertisements for vaccinations on the back of supermarket register tapes.
- Promote animal dentistry, especially during the winter.
- Create a duplicate Pet Alert Form so clients get a copy of your full treatment recommendations.
- Hold animal-owner pet care clinics on Saturdays or Sundays.
The above items are examples of many marketing and promotion procedures that Silkin Management Group has developed that help bring in new clients. We have many more that we use with our active clients.
If you are interested in finding out more about Silkin Management Group and how we can help you increase new clients, give us a call at 800-697-0257 or visit our website at www.silkinmanagementgroup.com
Jack Hennessy
Silkin Management Group Consultant
